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Callback: Let your customers skip the wait

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When call volumes spike or customers can’t stay on hold, the callback feature can step in – allowing callers to request a return call instead of waiting in line. It saves time for the caller and eases the load on your team.

What is the callback feature?

Smart Connect’s callback feature gives your customers the ability to request a callback rather than waiting in a queue. It works seamlessly on both mobile and desktop, and supports two types of callbacks:

  • Automatic callback – the system automatically calls back the customer when a users becomes available.

  • Manual callback – the request is added to a call log, for your team to follow up when it suits your workflow best. You may also choose to be notified via SMS and/or email about callback requests.

Customers that has chosen to get a return call, are collected in a clear, accessible list with key information such as wait time, queue name, and number of attempts. Agents can then manage them directly from the Smart Connect interface, marking them as answered or triggering a return call in just one tap.

Callback feature in mobile and desktop

Why use it – the benefits of callback

Whether you’re managing a busy support desk or a small sales team, callback helps you stay responsive and reduce stress during high call volume. Here are some of the key benefits:

  • Improves customer experience – no more waiting on hold. Customers can simply request a callback and get on with their day.

  • Boosts efficiency – teams can handle callbacks at a time that works better for them, smoothing out traffic peaks.

  • Reduces missed opportunities – callers who might hang up instead become qualified leads or service requests in your callback list.

When to use it – the most common use cases

Callback isn’t just a convenience feature – it’s a powerful way to improve performance and customer satisfaction. Typical use cases include:

During high traffic periods

When wait times are long and team members are tied up.

Outside of business hours

Letting users book a callback request for follow-up when you’re back online.


High-value callers

Configure manual callbacks for priority queues, ensuring important clients receive personal follow-up.

Field-based teams

Sales reps or technicians away from their desks can still see and handle callbacks on the mobile app.

Want to learn more?

Smart Connect’s callback feature is easy to implement, simple to manage, and makes a big difference for both your team and your customers.

Check out the user guides below on how to set it up and use it, or get in touch with us for more information!

How to set it up (for administrators):

How to use it (for mobile users):

Telia Smart Connect user interface.

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