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Planting the seeds for Plantagen’s mobile-first transformation

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Plantagen, a major player in the Nordics for plants, flowers, and gardening essentials, is well-known for its dedication to quality and customer service across its stores. With locations throughout the region, Plantagen recently embarked on a mobile-first strategy to empower employees with tools that enhance flexibility and customer service. As part of this strategy, Plantagen turned to Telia Smart Connect to provide reliable, mobile-centric telephony that enables their teams to communicate seamlessly and meet customers’ needs more effectively. Together with other digital tools, this comprehensive mobile approach has transformed Plantagen’s in-store operations.

Enabling a mobile-first approach

For Plantagen, embracing a mobile-first strategy means equipping employees with the tools they need to assist customers flexibly, especially during peak seasons when demand is high. Central to this transformation is Telia Smart Connect, which provides the core telephony and communication infrastructure that supports Plantagen’s mobile-first operations. With Smart Connect enabling seamless communication, Plantagen’s staff can stay connected and access other essential tools that enhance their work across the store.

Through mobile devices, employees are able to communicate effortlessly and make use of a range of additional applications—including Microsoft tools like email, Teams, SharePoint, and Viva Connections, an IT service desk, and specialized apps for reporting, inventory management, and signage printing. This integration allows staff to respond to customer needs directly on the shop floor, without having to return to stationary points.

Espen Gylterud, Manager Technology at Plantagen, highlights the impact: “With Telia Smart Connect, our team can stay connected no matter where they are in the store. It’s incredibly useful for helping customers with large or heavy items, as our employees can meet them where they are, respond to questions, and coordinate as needed, making the shopping experience smoother.”

Espen Gylterud,
Manager Technology,
Plantagen Group

“Having full control over our telephony system has been a game-changer”

Self-service and simplified administration

A significant advantage of Telia Smart Connect for Plantagen’s IT team is the self-service portal, which allows them to manage their telephony setup independently. In the past, any updates or configuration changes required external assistance, often leading to delays and additional expenses. Now, Plantagen’s IT team can adjust settings, add or remove lines, and resolve issues directly through the portal. “Having full control over our telephony system has been a game-changer,” Espen notes. “We can make adjustments quickly to keep things running smoothly.”

Reliable support and partnership

Plantagen also values the collaborative partnership they have established with Telia. From the beginning, Telia’s team has worked closely with Plantagen to ensure a seamless implementation of Smart Connect and has provided dependable support whenever needed. “Telia’s team has been there to support us, and it’s reassuring to know we have experts who understand our specific needs,” says Espen. “It’s not just about the product—it’s about the relationship we have built.”

Growing Plantagen’s mobile-first strategy with Telia Smart Connect

Through Telia Smart Connect, Plantagen has reinforced its mobile-first strategy, empowering staff to assist customers efficiently and stay connected across all store locations. While Plantagen’s broader mobile-first approach includes various tools to streamline operations, Telia’s telephony solution has been a vital component, enabling employees to communicate and assist customers with ease.

Espen reflects on the impact: “Telia Smart Connect has been an important part of our mobile-first journey. It enables our team to work flexibly and stay connected, making it easier to serve our customers effectively across our stores. It’s a tool that truly aligns with our vision for a modern, responsive retail environment.”

Ready to start your mobile-first journey? Reach out to us today to learn more.

Espen Gylterud (Manager Technology, Plantagen Group)

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